Lany Space x Sophie Deller: Retro Florals, Modern Mood
Kerry Wang | February 28, 2026
Ever looked at a room and thought, it needs a little more colour and personality, but you do not want it to feel too loud? Meet Sophie Deller, a London based experimental illustrator and photographer who plays with shape, texture, and everyday inspiration in a way that feels fresh and effortless. For her collaboration with Lany Space, Sophie brings that same balance of playful and grounded into rugs that feel like functional art. You can also explore more of her work and follow launch updates on Sophie's new website. Ready to see how she thinks and what inspired the collection? Let's jump into our interview with Sophie Deller.
Designer: Sophie Deller
An interview with Sophie Deller
Q: We'd love for you to start by introducing yourself:
A: I'm Sophie Deller, an experimental illustrator and photographer based in London. My practice spans multiple mediums, but at its core it's about exploring colour, shape, and texture as a way of responding to everyday objects and surroundings.
Q: How would you describe your design style?
A: My design style sits between abstraction and representation. I work intuitively, starting with simple shapes or colours and allowing the composition to evolve naturally. The result is expressive, playful work that feels balanced yet organic.
Q: How have your personal experiences or personality influenced your design ideas?
A: My work is shaped by observation and curiosity. Moving through different environments — from natural landscapes to urban spaces — has influenced the forms and rhythms I'm drawn to. I enjoy embracing imperfection and spontaneity, which reflects my belief that creativity should feel open and exploratory rather than fixed.
Q: How do you incorporate your personal style into home design projects?
A: I think about how colour, texture, and shape interact within a space. My aim is to create designs that feel grounded yet expressive — pieces that bring warmth, movement, and personality into a room without overpowering it.
Q: What drew you to collaborate with our rug brand?
A: Lany Space's approach to rugs as functional art really resonated with me. I was drawn to the bold use of colour, the emphasis on craftsmanship, and the idea of rugs as statement pieces that transform how a space feels.
Q: What was your first impression of Lany Space rugs and our style?
A: My first impression was how vibrant and expressive the rugs felt. The designs have a strong visual presence while still being versatile enough to live comfortably in different interiors.
Q: Could you share the story or concept behind the collection you designed for us?
A: The collection was inspired by distilling everyday forms and landscapes into simplified shapes and flowing compositions. I wanted the designs to feel rhythmic and intuitive — almost like visual pauses within a space — where colour and form gently interact.
Q: Among the pieces in these collections, which design is your favorite, and why?
A: I particularly like all of my floral artworks They flow nicely and I believe they work in many different environments.
Q: If you could sum up this collection in three words, what would they be?
A: Expressive, Bold, Bright.
Sophie Deller's Designs for Lany Space
Multicolor Modern Abstract Floral Rug by Sophie Deller
If you're into retro spaces, Sophie Deller's collection is going to be your kind of fun, starting with this rug. This Multicolor Modern Abstract Floral Rug gives strong retro poster energy, with chunky color blocks and a simplified flower shape that feels straight out of the 60s and 70s. The warm reds and oranges make the room feel instantly brighter, even if the rest of your space is calm and neutral. It comes in 5'×7' and 7'×10', so it works as a living room anchor or a bedroom statement. Try it with mid century modern or retro eclectic decor, think walnut wood, cream walls, and a few playful accents to match one of the colors. If you could pick one shade from the rug to repeat in your room, which one would it be?
Blush Pink Vintage Checkered Floral Area Rug by Sophie Deller
This Blush Pink Vintage Checkered Floral Area Rug by Sophie Deller feels like a retro checkered tablecloth turned into a floor piece, blush pink, muted green, and a single bold bloom. The grid makes it look tidy, but the soft shapes keep it playful. Available in 5'×7' and 7'×10', it's perfect for a cozy living room or a bedroom that needs a calmer focal point. Style it with Scandi cozy or modern farmhouse vibes, think linen textures, oak tones, woven baskets, and simple ceramics. Would you pair it with crisp white bedding, or lean into warmer neutrals for a more vintage feel?
Beige Vintage Flower Rug by Sophie Deller
The Beige Vintage Flower Rug is the quiet, cozy one in her retro series, soft beige with warm brown stems and two simple blooms that feel calm but still artistic. It comes in 5'×7' and 7'×10', perfect for a bedroom, nursery corner, or a living room where you want the space to feel warmer without adding clutter. This rug loves texture, try chunky knit throws, bouclé chairs, linen curtains, and soft lighting to lean into that relaxed vintage mood. If your room already has a lot going on, this is the piece that ''settles'' it. Would you place it under the bed, or make it the first thing you see when you walk in?
Beige Retro Floral Abstract Rug by Sophie Deller
The Beige Retro Floral Abstract Rug is for anyone who wants retro, but with a little edge. You get that calm beige base, then rust red floral shapes, playful scribble lines, and soft blocks that look like they were cut from a vintage collage. It comes in 5'×7' and 7'×10', and it's a great pick for a dining area, studio, or a living room that needs a focal point without feeling too loud. Try it with artsy eclectic spaces, mix in curved furniture, bold ceramics, and one rust or terracotta accent to tie it all together. If you had to choose, would you style it with clean modern pieces, or go full retro with funky decor?
Orange Abstract Floral Sprig Rug by Sophie Deller
The Orange Abstract Floral Sprig Rug is basically instant sunshine for your floor, warm orange blooms with loose, hand drawn shapes that feel fun and free. It comes in 5'×7' and 7'×10', so it can brighten a dining area, a studio, or that corner that always feels a bit empty. This one looks amazing with natural textures, think rattan, jute baskets, light curtains, and plants, so the yellow feels even warmer. If you want a retro twist, add a small pop of orange or olive somewhere nearby. Would you put it where you work, where you eat, or where you relax?
Mid Century Color Block Flower Rug by Sophie Deller
The Mid Century Color Block Flower Rug feels like a retro wall print turned into a rug, bold blocks of color, oversized flowers, and that cozy vintage mood. The layout has a patchwork feel, so your eye keeps moving, but it still looks clean and easy to style. It comes in 5'×7' and 7'×10', perfect for a living room, dining area, or a studio that needs a strong focal point. Pair it with mid century pieces, think walnut wood, curved chairs, and a simple lamp, then pull one shade from the rug into a cushion or a vase. Which corner of your home needs this kind of retro energy most?
Vintage Landscape Area Rug by Sophie Deller
The Vintage Landscape Area Rug feels like a little road trip in rug form, layered hills, soft clouds, and a framed horizon that pulls you in. The muted blues, rust tones, and greens keep it calm, but there's still plenty to look at every time you walk by. It comes in 5'×7' and 7'×10', perfect for a reading corner, bedroom, or a quiet living room where you want the floor to feel like art. Style it with relaxed vintage or modern rustic decor, add a comfy armchair, warm lighting, and a few natural pieces like wood or leather. If this were a place, would it be sunrise or sunset?
Red Vintage Flower Runner Rug by Sophie Deller
The Red Vintage Flower Runner Rug is a hallway upgrade that actually feels fun, one bold bloom, chunky leaves, and that rich retro red that pulls you in. The design stays simple on purpose, so it brings personality without making the space feel busy. Sized at 2'×5', it's made for entryways, narrow hallways, or beside the bed when you want a warm pop of color in the morning. Style it with warm wood floors, a vintage mirror, and a few clean lined pieces so the runner gets the spotlight.
Rust Red Vintage Patchwork Floral Rug by Sophie Deller
The Rust Red Vintage Patchwork Floral Rug by Sophie Dellerbrings that retro collage look to a small space, warm rust blocks, soft beige, and simplified flowers that feel bold but not loud. The patchwork layout gives it a graphic, poster like vibe, so even a plain hallway feels styled. Sized at 2'×5', it's perfect for an entryway, beside the sink, or anywhere you want a little color without committing to a full room rug. Pair it with clean, simple furniture and let the rug be the ''art'' on the floor, especially on light wood or neutral tile.
Final Touch
Sophie Deller's collection brings a retro, poster like mood to the floor, mixing chunky colour blocks, soft florals, and landscape shapes that feel bold but still easy to live with. It's the kind of ''functional art'' that adds warmth, rhythm, and personality without taking over the whole room. Now we want to know: are you more drawn to her florals or her landscapes, and which three words would you use to describe your own style at home?